
My favorite sign of the times this July in Ocean City. "Greed?" BP comes to mind, for some reason. Tubby's, on Coastal Highway, has great cheese-steak subs!
They played the All-Star Game this week — I’ve been so busy I didn’t know it was coming up until the day after.
I always mark the All-Star Game as the halfway point in the Ocean City summer business season, not so much because the game’s in mid-July, but because it’s halfway between May 1 and Sept. 30. In the rare old days, I started my seven-day-a-week schedule at the Boardwalk 5 & 10 on May 1, and knew that my next day off was the first Sunday or Monday in October. 150 straight days of work.
People who work in Ocean City these days don’t have that kind of work ethic anymore. That includes owners, managers, and employees. Now, nearly everyone takes a day off every week, maybe two days. (Not that I’m advocating the seven-day schedule. I know now that Moses decreed one day of rest each week, for man and beast, for good reason.)
How do you do the seven-day-a-week gig? Personally, I just put blinders on and devoted myself to working, eating, sleeping, and doing laundry. I didn’t have time or energy to waste on anything else. I drank a lot of coffee. For exercise, I refilled the Coke machine about three times a day. We sold Cokes for 25 cents a can. The owner of the rag shop a few doors away (where the Kite Loft is now) complained that our prices were too low. He couldn’t compete with us.
Hey man (that’s what we said back then, “man,” not “dude.”). Hey man, I told him, we’re doing a volume business here. We sold flip-flops for 79 cents to 98 cents. Fancy flip-flops were $1.98. The popular bird kites were an even dollar, and a ball of string was 39 cents. Bird kites were “hot” in August, more so than in June or July. My last year on the Boardwalk, we raised the price on the bird kite to $1.29, and sales fell off.
How many times a day did someone walk in and ask, “What’s that white stuff on the lifeguard’s nose?”
“That’s zinc oxide,” I told them. “Blocks out the sun’s rays.” I slapped a tube of the stuff in their hand, from a big display I kept up front with the suntan lotion, and told them: “Only 79 cents.” Was I a smooth salesman, or what? Does anyone still use zinc oxide? Do they even sell it? I haven’t seen a lifeguard with a white nose in 20 years.
Seven-days-a-week wasn’t so bad. The season went by quick. The best day of the season was Labor Day, when Mr. Harmon handed me a big bonus check based on the store’s business. I haven’t felt as successful or prosperous in years, as I used to feel on Labor Day.
To tell the truth, I don’t know why I worked seven days in September. Habit, I guess. Plus it was in my contract. Quiet settled over the Boardwalk on Labor Day afternoon. They hadn’t invented Springfest or Sunfest yet.We kept the store at 6th Street open for one slow week after Labor Day, then shut down. Edwards 5 & 10 at North Division Street stayed open seven days through the last Sunday in September.
Then as now, foot traffic was heavier at Division Street than a few blocks north, especially after Labor Day. North of the Commander, foot traffic was much lower. There were only one or two stores on the north end of the Boardwalk, back in the day. Now, there’s quite a few stores on the Boardwalk from 15th Street to 27th Street. But they’re not thriving the way Edwards and the Boardwalk 5 & 10 did in the 1970s.
Starting in October, Edwards cut back to a leisurely winter schedule. Five days a week, 9-5, with an hour off for lunch at Rayne’s. Everybody ate lunch at Rayne’s. Soup and hamburger. No checks at Rayne’s. Just tell them what you had on the way out, and they rang it up on the cash register.
That picture at the top of this post? My favorite sign of the times in Ocean City just now. Also, Tubby’s has a great steak-and-cheese sub. Did you ever ask “Where’s the beef?” You’ll find it on Tubby’s sub. It’s my second-favorite sub in Ocean City, right after Dough Roller’s turkey with Cooper cheese. Best turkey sub ever! For some reason, Dough Roller calls it a “grinder.” BTW, nothing was paid for these sub plugs. I just know what I like.
So how’s the 2010 season going in Ocean City? We had great weekend weather in May and June. It’s been a busy July so far, but maybe a tad slow during the week. I’d like to see us pick up the pace a notch in the last two weeks of July and the first two weeks of August. But neither the weather, nor the number of visitors, is within our control.
Did I mention that I’m running for House of Delegates in District 38B, which is all of Worcester County and part of Wicomico? As if I need more aggravation in my life? I really don’t have the time or the money. I must be nuts. The truth is, when I’m really, really old, in the not-so-distant future, I don’t want to look back and say, “I wish I’d done it.” I want to look back and say, “I did it, and I gave it my best.”
I’m the only candidate running for House of Delegates from Ocean City and West Ocean City. Qualifications? Well, I do have a pretty good understanding of the resort’s seasonal economy, in my humble opinion. Please take a look at www.VoteJohnHayden.com if you have a minute. And thanks for reading all the way to the end.
– John Hayden
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